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Tera-Feira, 6 de janeiro de 2009. Boa tarde!
artigo
 
O Poder da Esperança
Prof. Gilberto de Souza - 18/06/2008
 
Todos nós, seres humanos, que estamos dentro da faixa da normalidade, somos impulsionados a ser bem-sucedidos, ou seja, desejamos melhorar sempre nos relacionamentos, no trabalho, na saúde ou até mesmo espiritualmente, alcançando a plenitude.

Chamamos de esperança a força que nos convida a melhorar sempre e que cria as condições para a constante evolução. A esperança é um ingrediente criado pela Natureza para que o impulso natural que gera o desejo de evoluirmos possa transformar-se em ação.
Por sua profunda dimensão na atitude humana, logo que se fala no tema, surgem comentários relacionados à auto-ajuda, esoterismo e espiritualismo, o que mostra a fuga da reflexão profunda que o tema oferece. Talvez por isso, este tema seja tão pouco estudado e comentado no mundo acadêmico. Porém, não existe algo mais impactante e poderoso na vida de uma pessoa, empresa, comunidade, ou até mesmo da Humanidade que a ESPERANÇA.

Na dimensão do indivíduo
È a esperança que gera o desejo de agir. Ao ter esperança de que pode curar algo em seu organismo, alimenta-se melhor, pratica atividade física, desenvolve o domínio de sua usina química (Hipotálamo e Sistema Glandular Endócrino) por meio de técnicas de meditação, oração e visualização. Ao ter esperança de que pode crescer na carreira e ganhar mais dinheiro, faz cursos, trabalha com mais afinco. Ao ter esperança de poder ser feliz nos relacionamentos, procura o cônjuge ideal, mantém amizades, participa de grupos, clubes, comunidades...

Na dimensão da empresa
È a esperança de que a empresa possa crescer, e assim ter mais oportunidades para se realizar, que faz com que o indivíduo permaneça na empresa, comprometendo-se com projetos, mantendo-se firme nos momentos de adversidades, utilizando sua criatividade para enfrentar desafios, contribuindo com o processo de melhoria contínua...

Na dimensão da comunidade e Humanidade
É a esperança de que podem contribuir para a construção de um mundo melhor para si mesmos, para os que lhes são caros e para as próximas gerações que move pessoas a mudarem suas atitudes de consumo, a formarem grupos de conscientização, de ajuda...
Assim fica fácil perceber a importância de se trabalhar este tema na vida de uma pessoa, numa empresa, escola, comunidade ou até mesmo na Humanidade.

“NÃO SAIA DA VOSSA BOCA NENHUMA PALAVRA TORPE, MAS SÓ A QUE FOR BOA PARA PROMOVER A EDIFICAÇÃO, PARA QUE SÓ DÊ GRAÇA AOS QUE A OUVIREM”. EFÉSIOS 4:29

Se uma pessoa pensar friamente a respeito do marketing, ninguém compra uma idéia, serviço ou produto, suas características ou benefícios, mas a esperança de desfrutar do esperado em sua mente ao se ter o primeiro contato com a idéia, serviço ou produto. Parece óbvio, mas aplicar este tema com sabedoria e consciência pode não ser tão fácil assim.

A esperança é a base de todo comércio. Encontrar o ponto certo entre a versão dos fatos (que gera a esperança) e a satisfação que a idéia, serviço ou produto pode gerar é trabalho que exige inteligência, sensibilidade e sabedoria.
Na liderança, a esperança tem papel crucial. Todos os grandes líderes eram mensageiros de algum tipo de esperança e, alguns casos, a própria esperança.

Vejamos um exemplo de aplicação prática: as empresas desejam equipes motivadas, pessoas comprometidas e de alto desempenho. Dizem que seu lema é contratar, desenvolver e reter os melhores talentos. Mas e a esperança, com que nível de profissionalismo ela é tratada? Que estudos foram  feitos na empresa para a verificação do nível de esperança de seus colaboradores?Que pesquisa foi feita para saber que tipo de esperança mantém as pessoas na empresa? Será que a esperança sobre o futuro da empresa está num nível que permita às pessoas expressarem o melhor que há nelas? Como seria a empresa ideal segundo a esperança desejada pelas pessoas da empresa? Que ações poderiam ser realizadas para gerar esse nível de ESPERANÇA?

A esperança, em pouco tempo, será um tema de relevância econômica. Empresas, escolas e comunidades necessitarão de especialistas em criá-la e gerenciá-la, e aqui cabe uma dica: a esperança que garantirá o sucesso de pessoas, empresas e comunidades com sustentabilidade será pautada na verdade, transparência e sinceridade.
Há algumas disciplinas interessantes para estudar e aprofundar conhecimentos sobre como o ambiente, as palavras, as atitudes, os símbolos, os signos, os ritmos e as cores podem interferir no nível de esperança de uma pessoa ou grupo ( comunidade), como a semiótica, a lingüística, a neurolingüistica, a psicolingüística, a endocrinologia e as neurociências. Mas, se você quiser tudo isso numa linguagem acessível e objetiva, procure nos sites de busca por EMOTOLOGIA. Eis uma esperança!

Gilberto de Souza
 
Pentágono Organizacional - Capacitação em Liderança
 
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